Hi, I’m Ashley Couch.
I’ve been obsessed with sofas for as long as I can remember. (My name is Couch, afterall.) A childhood back injury made it impossible for me to ignore what real comfort should feel like, and that painful awareness has shaped everything I’ve made since.
I’ve spent nearly two decades creating spaces + objects meant to be lived in -- first in hospitality, then in architecture + interiors, and eventually as Global Head of Interior Design at WeWork. Along the way, I worked with manufacturers across four continents, built teams, championed independent designers + emerging brands, and helped bring thoughtful, comfortable design into the everyday lives of hundreds of thousands of people.
couchcouch is where all of that comes together. It’s my answer to a simple question: What if furniture felt as good as it looked -- and only got better with time?
We make pieces meant to be used, loved, repaired, and kept. Furniture that supports real life + becomes part of the family.
MAKE FURNITURE THAT BECOMES FAMILY
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MAKE FURNITURE THAT BECOMES FAMILY *
Our Values
Comfort is non-negotiable
If it doesn’t feel good, nothing else matters.
Approachable design
Plainspoken forms with quiet confidence. Never intimidating. Never precious.
Made to adapt
Furniture should change as life does -- moveable, modular, repairable, and flexible.
Enduring over trendy
We design for years, not seasons. Patina is a feature, not a flaw.
Responsible by default
We value thoughtful materials, transparent pricing, and long-term relationships with makers.
Emotional connection
The best pieces earn their place slowly -- through use, memory, and daily rituals.
Our Approach
We design for the long view.
Our process starts with how something will actually be lived with -- not how it photographs on day one. We prioritize comfort first, then build around adaptability, durability, and material integrity. Every piece is designed to evolve: to move homes, shift layouts, change covers, and age with grace.
We’re inspired by the relaxed innovation of 1970s design, when furniture became softer, more modular, and more human. That spirit guides our work today -- paired with contemporary craftsmanship, responsible production, and an emphasis on repairability over replacement.